Introduction In modern fast-paced business world, staying ahead of the rivals is crucial. Competitive analysis has always been a core strategy for gaining a competitive advantage, but the advent of AI technology has transformed this process. AI-powered tools are transforming how companies collect, process, and act upon information about their comp

Introduction Social media marketing is evolving significantly in the last few years, shaped by shifts in technology, user behavior, and business needs. A major transformation in the marketing landscape has been the rise of AI technologies. AI’s capability to reshape social media marketing is capturing the attention of organizations and marketers